Say you're zooming down the highway, when you spot one of those speed-limit enforcement cameras from the corner of your eye. You hit the brakes, but not before the camera's flash catches you breaking the law. A speeding ticket is surely on its way to your mailbox.
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A car passes a warning sign for speed cameras. Now, imagine that same camera also snaps a photo of your car when you are driving at orunder the speed limit. For your safe driving, you are entered into a lottery to win a portion of the money from fines paid by speeders.That idea was tested in Sweden with great success. It's an example of "gamification," considered the next wave of social engagement and Internet technology.
Gamification "is the process of using game thinking and game mechanics to engage users and solve problems," says Gabe Zichermann, co-author of the book Game-Based Marketingand chairman of the Gamification Summit.He tells Weekend Edition Sunday host Liane Hansen that the speed-camera lottery in Sweden turns the whole idea of fines and penalties on its head, in a way that only "game people" think of. Instead of being structured around punishment and negativity, he says, the speed-camera lottery is "all about positive reinforcement." If you drive the speed limit, or under it, you may win some money.
"And that positive incentive to create better behavior," he says, "is a core tenet of games.
what do yall think?
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